Imagine that only a couple of years ago many businesses didn’t even need a website.
They used word of mouth to find customers. Business listings. Classifieds in a local paper. Leaflets. And other direct response collateral.
This approach wouldn’t have worked today.
Customers have replaced flicking Yellow Pages listings for the comfort of their smartphones, tablets or computers.
Today a business without a website simply wouldn’t survive.
But having just a website is not enough either. A website has to be relevant to your audience. Educate and engage them with fresh and relevant content. Rank well in search engines. And be accessible from any devices your target customers might use.
In this publication I’m going to list the most critical components of a local business’ website. And show you how they could help generate online leads.