lawyer-landing-pages

Law Firms: Increase Conversion Rates with Landing Pages

Last week I discussed how we reduce our law firm clients’ Adwords cost per click. Among those strategies I mentioned using landing pages to improve quality score and subsequently, lower the ad bids. Landing pages however could help not only to reduce the CPC but also, improve conversion rates. And in this post I’ll show you 5 ways you could use landing pages to convert more visitors into leads and…

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5 Tips For Improving Your Local Business’s Adwords Campaign

Are you wondering how to make Adwords ads more effective? Attract more local visitors while reducing advertising costs? And generate more leads and inquiries from the web? Then I have just the thing for you – 5 tricks I use to help improve the effectiveness of local Adwords campaigns. Intrigued? Let’s get started! Trick #1. Bid on Keywords that Include Location The purpose of a local Adwords campaign is simple, to attract…

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Digital Marketing Formula

In this video I describe the digital marketing formula. A calculation you can use to predict your return on investment for a Google Adwords search or paid digital marketing campaign. Transcript Hey guys, it’s Calin Yablonski here from Local Academy. Today I’m going to be talking about the digital marketing formula, which is a simple formula that you can use to predict the revenue or the sales that you’ll actually…

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Search Engine Optimization or Google Adwords Marketing? Which is better for local businesses?

In this video I cover some of the key considerations to choose whether a Search Engine Optimization or Google Adwords Marketing campaign is best suited to your business based on your objectives, timeline and budget. Transcript Hey guys. Calin Yablonski here from Local Academy. Thanks so much for taking some time to check out this video. I hope you find it valuable. Today I’m going to talk about search engine…

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